AMAZON SMALL BUSINESS ACADEMY

FOUNDERS TABLE – AN AMAZON LIVE EVENT SERIES
WAS CREATED TO CONNECT AND INSPIRE SMALL BUSINESS OWNERS

Following the pandemic, the Amazon Small Business Academy wanted to provide connection opportunities for Amazon sellers, entrepreneurs, and small business owners. Founders Table, a live event series that rotated host cities around the country, was created as a virtual and IRL gathering place to ask questions, share experiences, and spark conversation.

Two-hour live shows included a featured guest, a small business spotlight, and opportunities to connect on key topics of interest. Guests included famous founders, a Top 100 CEO, and successful Amazon sellers from San Francisco, Detroit, and New Orleans.

Creative included: set design/build, storytelling + content, promotional materials, live broadcast + webcast, and on-demand content for the Amazon Small Business Academy website.

roleS:

  • creative concepts

  • content strategy

  • storytelling + show flow

  • talent interview + prep

  • script writing

  • video package direction

  • digital + video production support

  • event marketing

Agency Partner: DESIGN SCENE
CLIENT: AMAZON SMALL BUSINESS ACADEMY

Arlan Hamilton – author, speaker, and founder of Backstage Capital, among other businesses, was the featured speaker in Detroit.

Arlan Hamilton – author, speaker, and founder of Backstage Capital, among other businesses, was the featured speaker in Detroit.

Joanna Serra and Barbara Kent – co-founders of two small businesses: Birdy Boutique & Fundraiser Blankets.

Joanna Serra and Barbara Kent – co-founders of two small businesses: Birdy Boutique & Fundraiser Blankets.

Small Business Owners selected discussion groups to ask questions and share ideas – either in-person, or virtually via Braindate.

Small Business Owners selected discussion groups to ask questions and share ideas – either in-person, or virtually via Braindate.

Sarah Friar, a Top 100 CEO; Abby Malchow, show host; Michelle Pusateri, founder of Nana Joes Granola in SF.

Sarah Friar, a Top 100 CEO; Abby Malchow, show host; Michelle Pusateri, founder of Nana Joes Granola in SF.

Casper co-founder Neil Parikh & small business owner Kristen Preau – the Jambalaya Girl of New Orleans.

Casper co-founder Neil Parikh & small business owner Kristen Preau – the Jambalaya Girl of New Orleans.

Set design utilized Founders Table brand elements and a simple behind-the-scenes vibe – fitting for founders who build from the ground up.

Set design utilized Founders Table brand elements and a simple behind-the-scenes vibe – fitting for founders who build from the ground up.

FOUNDERS TABLE WEBCAST

The first Founders Table was webcast live from San Francisco. Following episodes would include live audiences, video packages, and interviews with famous founders, entrepreneurs, and Amazon sellers. All content is available on-demand, on the Amazon Small Business Academy website.

by the numbers

with webinar & on-demand content

4 LIVE SHOWS

3 HOST CITIES

San Francisco, Detroit, New Orleans

on Amazon Small Business Academy website

COUNTLESS VIDEO VIEWS

1 SHARK TANK DEAL

for the founders of Fundraiser Blankets

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